SERVICES

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MEDIA AUDITING

Our bespoke media auditing services provides clients with a tailored evaluation of media pricing. We understand that media bought well versus media bought cheaply can be fundamentally different. Our best in class analytics tools offer a transparent and forensic examination of media campaigns.

MEDIA CONSULTANCY

We are a genuine business partner to our clients with a laser focus on performance. Performance can be quantified in a number of ways. Working with our clients we establish KPI's and assess the relative performance of each media channel. Econometric modelling and decomposition analysis ensures we maximise budgets and ROI.

PITCH MANAGEMENT

We have worked with and for global network agencies and smaller independent shops. We have a pitch management team that truly understands your business requirements and offers data driven solutions. We intricately understand the pitch process and how critical the appointment of the right agency can be.

TV AUDITING

From price benchmarking to airtime delivery, we offer a comprehensive auditing service. We empirically track campaign performance, ensuring spot laydowns are tailored to KPI's and maximise clients' budgets. Our broadcast team will critique historical TV performance and provide strategic analysis and optimisations for future activity. Our award winning approach is proven to deliver additional value for our clients.

MEDIA PLANNING AND BUYING

We have dedicated, specialist teams who plan and buy media across all channels. Our media neutral approach ensures we target high value audiences at scale and cost effectively. Employing the latest tools and technologies, we deliver bespoke marketing solutions that generate growth for our clients.

AUDIENCE PROFILING

Our team of analysts provide invaluable consumer insights that are integral to our data driven solutions. Profiling customer data enables us to provide granular pen portraits of key audiences and high value customers. We can then extrapolate this data and identify primary, secondary and tertiary audiences, ensuring we minimise wastage and maximise relevant coverage and frequency. Audience profiling allows us to produce media hierarchies from which we can determine the most cost effective route to market.

GDPR COMPLIANT DATA PURCHASING

There are more mailing list providers than ever to choose from. But quality and accuracy is the key to reaching responsive contacts and generating leads.

We only work with trusted and reliable sources to build our data. This means you can trust the quality and compliance of our databases. Whatever mailing list you are looking to buy, we have the solution for your business.

COPYWRITING

With a keen eye for detail and a flair for the written word, we can support you with copywriting, copyediting, proof reading and refreshing tired text on your website or in corporate publications. We can also produce inhouse or external documents.

SOCIAL MEDIA MANAGEMENT

We can help manage your social media platforms and most importantly create engaging and measurable content to increase visibility of your brand. We work across all digital platforms including LinkedIn, Facebook, TikTok, Instagram, Twitter and YouTube.

EVENT MANAGEMENT

Crosshairs can support you in all areas of event management including conferences, award ceremonies, birthday celebrations, VIP dinners, open days and product launches. We can also manage trade stand attendance at exhibitions throughout the UK.

CORPORATE LITERATURE

We can manage your corporate literature design, copywriting and print. From newsletters and magazines to annual reports, prospectuses and promotional brochures. We will ensure your brand is consistently represented throughout.

INTERNAL COMMUNICATIONS

We can support you to increase employee engagement through clear and effective communications - and help your institution to shape and deliver internal staff and stakeholder communications during periods of change.

PUBLIC RELATIONS

With experience spanning three decades, we can support you with all your press and public relations activity from writing press releases for the local, regional and national media.

BRANDING AND REBRANDING

We can help you build strong, compelling and distinctive brands, develop a brand or corporate identity and work with existing guidelines.

WEBSITE DESIGN AND MANAGEMENT

Your website is your shop window. Crosshairs can support you with web agency selection, website design, development and maintenance. Refresh tired copy and out of date imagery on your current website helping you stand out from the competition.